👋🏼 Hi, I'm Joel —

an Engineering Director from London.

I’ve spent 13 years helping remote and hybrid teams at startups like Whereby and Monzo to maximise their impact and scale mindfully.

I’m available to coach, advise, and co-create. If you need help building, running or scaling high-performing product engineering teams, feel free to book an intro.

I’m on the lookout for my next permanent role, leading a distributed product engineering org in a company that shares my values.

Contact me here:

<aside> 🗣 LinkedIn – joeloverton


<aside> 📮 [email protected]


<aside> 📅 Book a coaching intro


Humans first

Great tech teams are driven by compassion for their customers and each other.

I connect personally with folks from all corners of the business to develop a shared sense of our vision and strategy.

Lead with trust

You don’t have to abandon trust, transparency or autonomy to succeed at scale.

As a systems thinker with heaps of empathy, I’m adept at building processes that achieve this balance.

Diversity is strength

Diverse teams build better futures, so let’s work to help everyone belong.

I’m keen to work with teams who are open to new perspectives and willing to make the effort to foster equity and inclusion.

Employment History 📚

Zoa — Consumer platform for energy companies


Senior Engineering Manager / Jun – Dec 2023

Zoa repurposed Bulb’s technology and team to build an energy consumer experience platform. Over a crucial six month period I helped product teams at Zoa to align and focus on delivering two wedge products at pace, land their first customers and begin integration. I led through a number of challenges on this tenured team’s journey to becoming a new startup:

Whereby — PaaS for video meetings

Director of Engineering / Oct 2020 – Jun 2023


After their Series A in 2020, I joined Whereby to lead and scale the Engineering team — a distributed hybrid team with a hub in Oslo — building elegant, web-based, video meetings software for ‘a world where anywhere works*’*. The role involved:

Org design, hiring and staffing

Shaping — and delivering on — technical and product strategy

Through leading other leaders, held accountability for five parallel product and technical programs spanning all layers of Whereby’s tech stack. Key projects delivered included: